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PR Lighting Names Fons de Vreede Head of European Sales

PLSN Staff • On the Move • February 9, 2010

GUANGZHOU, China – PR Lighting has named Fons de Vreede to handle sales in Western Europe, operating out of The Netherlands. Ernie Armas, PR Lighting's international sales director, confirmed the appointment. "One of the main reasons for hiring Fons was to improve our communications and develop new relationships with the European distribution network," said Armas.


"We felt it was necessary to recruit a strong player that could help us achieve that goal. Fons comes to us with not only an already established network of contacts, having for over five years been european sales director for High End Systems, but also a solid reputation of achievement and credibility.


"We are very excited to have him onboard and feel that this new partnership will enable us to achieve our strategy for future growth," Armas added.


In addition to High End Systems, de Vreede, who is multi-lingual, spent 18 years with Flashlight BV, rising to serve as general manager for the sales division.


Fons can be contacted at: +31(0)6 54360381, or by e-mail at fons [at]


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