MEXICO CITY – Vari Internacional is the new Robe lighting distributor for Mexico. Robe made the announcement during the recent 2012 Sound:check Xpo trade event, during a special after-show party. The Mexico City-based company has a 25-year history as a leading professional lighting and sound sales operation in Latin America.
More details from Robe (http://www.robe.cz):
MEXICO CITY – Robe lighting has a new Mexican distributor – Mexico City-based Vari Internacional – a high profile company established for over 25 years, renowned as one of the leading professional lighting and sound sales operations in Latin America.
The announcement was made during the recent 2012 Soundcheck Expo trade show also in Mexico City, at a special launch party staged at the Polyforum Siqueiros, one of Mexico’s cultural landmarks and part of the World Trade Center complex.
Says Robe’s Latin American Regional Sales Manager, Guillermo Traverso, “We planned the Robe party and the announcement carefully as we wanted to make a huge impact with it and the news of the partnership.”
The band Pop Delivery played live and more than 200 guests attended, as the event became the talk of the 2012 Soundcheck Expo’s ‘after-shows’.
The exhibition itself saw brisk business at the Vari Internacional booth, which featured all Robe’s latest ROBIN series products.
Vari Internacional specializes in rental & staging, television and theatre. It has some serious premium brands onboard and this was another aspect initially attracting both companies together, especially with Vari Internacional’s ‘family’ orientated business model.
Vari Internacional’s CEO Hugo Patiño Cuellar says, “Robe shares our philosophy of offering great products and service, with immediate response and the best technical support and back up at all times. We perceive Robe’s product development to be one step ahead of all the competition, constantly innovating and looking ahead of new trends – and that’s where we want to be.”
Vari Internacional has a large showroom at their premises which will feature the full Robe range, and their technical and sales teams have already visited the Czech Republic to receive product training.
The Mexican entertainment technology market is among the most important in Latin America. It has been steadily growing in the last two years, and Robe has plenty of short and long term strategic expectations, says Robe’s Sales Director Harry von den Stemmen.
“Vari Internacional’s business commitment to supplying only the best quality brands impressed us, and we’re positive that it will be a highly successful partnership.”
There were immediate results at the 2012 Soundcheck Expo, with more than 100 Robe fixtures sold directly off the booth.
