HARMAN Professional Solutions, a global leader in audio, video, lighting, and control systems, announces the appointment of Sebastien Laffoux as Director of Lighting Sales for North America. In this role, Laffoux will drive strategic growth and lead the sales organization for HARMAN’s portfolio of professional lighting solutions, with a focus on expanding market share across the live entertainment, install, and architectural sectors.
Laffoux brings more than 15 years of senior leadership experience in the professional lighting and entertainment technology space. Prior to joining HARMAN, he served as Vice President of Sales at ARRI, where he oversaw B2B and SMB sales operations across North and South America. Under his leadership, ARRI’s sales revenue grew from $80 million to $182 million annually. He also played a central role in streamlining sales operations, launching new product lines, and expanding ARRI’s market share in key verticals including broadcast, music, fashion, and house of worship.
“Sebastien brings a high degree of business acumen to the Martin sales team, as well as a deep understanding of consultative selling techniques and how to grow the sales pipeline,” said Mike Schoen, Vice President & General Manager, North America, HARMAN Professional Solutions. “These skills, combined with his experience leading large teams and selling technical products, make him the right person to take our Martin Professional Lighting business in North America to the next level.”
Laffoux will lead the North America lighting sales team in identifying new growth opportunities and reinforcing HARMAN’s presence with key partners and clients in production, touring, architectural lighting, and integration channels. He will collaborate closely with product management, marketing, and regional teams to deliver tailored solutions that meet evolving customer needs.
“I’ve long admired HARMAN’s legacy in professional lighting and am excited to join a team with such iconic brands and unmatched global reach,” said Laffoux. “This is a transformative time for the industry, and I look forward to contributing to our customers’ success with innovative technologies and a forward-thinking approach to market engagement.”
Laffoux in based at HARMAN’s Northridge California headquarters.
Further information about Martin: https://www.martin.com/en-US
