LOS ANGELES, CA — Sommer Cable America, the new U.S. division of Germany’s Sommer Cable, has named Pacific Radio Electronics as distributor of its extensive product line. Pictured here at Pacific Radio are, from left, Dan Guiterrez, General Manager; Martin Ucik, President/CEO of Sommer Cable America and Joe Phillips, President of Pacific Radio. Photo by David Goggin.
More details from Sommer Cable America (www.sommercable.com):
Pacific Radio has been serving industry professionals for more than 80 years, from the early days of radio and television to today’s multi-media world. Sommer Cable is the recognized German specialist for professional, high-quality cables and connector technologies.
Pacific Radio President Joe Phillips, explained, “We’re very excited to be a distributor and reseller of Sommer products, and we hope to give them some real presence in the United States. We’re very impressed with their cable products, which are much different than what we have accessible domestically. I think that because they’re a small company, they’re more hands on. They can be more receptive to what people want, and there’s nothing like their cables in the marketplace that I’ve seen.”
Martin Ucik, President and CEO of the new Sommer Cable America, is a dual US/German citizen who has worked in the US sector for decades. He stated, “When I walked into Pacific Radio 15 years ago, I was very impressed with the quality and variety of their inventory. Obviously, they will immediately boost our presence on the West Coast, so it’s very cool that we can just go right to the top and cover the entire region through one dealer and distributor.”
“We’re really looking forward to this relationship,” commented Pacific Radio’s General Manager Dan Gutierrez, “First of all, it gives us a very interesting new option for our customer base. We are building a new Sommer section in the store, so that we can properly introduce this new relationship and very extensive product line to them when they walk in.”
For more info on Pacific Radio Electronics, go to www.pacrad.com.
