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Adlabs Imagica Uses 40 Christie Projectors for Five Themed Attractions

PLSN Staff • Projection Connection News • July 31, 2013

MUMBAI, India — The 300-acre Adlabs Imagica Theme Park has been equipped with 40 Christie projectors for five themed attractions, including five Roadster S+22K-J projectors that are used with a 90-feet wide screen for the “i for India” attraction, pictured here. The show transports audiences on a helicopter journey around the Indian subcontinent.

More details from Christie (

Adlabs Imagica creates a first of its kind Indianised Theme Park

Forty Christie projectors inject fun and emotion into five themed attractions within the park When the seats were lowered to the floor from mid-air, the emotion among the ‘passengers’ taking the ‘flight’ was high with a sense of nationalism.

“We loved it! This is the best I’ve seen of India. I felt like I was going to those places actually,” commented one visitor.

“We felt as if we were in a helicoptor and we got to visit the whole of India. This feeling is superb because we love our India. Hip hip hurry! It’s awesome!” exclaimed another group of family.

“It’s excellent, mind-blowing, good. If it comes with our national anthem, it’ll be even better,” suggested another visitor.

The “I for India” show transports audiences on a helicopter journey around the Indian subcontinent.These compliments and suggestion came after the visitors finished watching the “i for India” show at Adlabs Imagica theme park with their seats lifted into the air, simulating a soaring helicopter ride. The video contents, projected by five Christie Roadster S+22K-J projectors onto a 90-feet wide screen, featured some of the most breathtaking scenes in India that left the audience in awe.

Located between Mumbai and Pune in India, the Adlabs Imagica theme park is the first-of-its-kind in the country. Manmohan Shetty, the founder and chairman of Adlabs Entertainment Ltd, said, “There are small amusement parks existing but we didn’t have any theme park. So I wanted to start the first theme park in the country.”

The Adlabs Imagica theme park was inspired by attractions of theme parks in other countries. “For our theme park, however, we’ve Indianised it – the script is India, the subjects are India, the emotions are India. So we’ve created something for the Indian audience. That’s a very important aspect.”

Two and a half months into its operations, the theme park already has 15 attractions up and running and is still expanding with the addition of new attractions and an upcoming hotel adjacent to the the park ground itself. Out of its existing attractions, five of them, namely “i for India”, “Prince of the Dark Water”, “The Curse of Salimgarh”, “Mr. India” and “Wrath of Gods”, deployed visual projection. Another up-and-coming attraction “Motion Box” will have a strong feature of visual projection as well.

And when it comes to visual projection, Shetty exclusively chose Christie’s line of digital projectors. “Without good quality projection, the attraction would not exist itself. What differentiates good quality projection is how it works and how it helps to enhance the attraction,” explained Shetty. “I’ve been associated with Christie projectors for a long time in the cinema business. Their services and commitment in the cinema industry has helped us to succeed in digital cinema projection also. They’ve been in the country for a long time and we’ve been happy to be associated with them. And that’s why we choose Christie projectors (for the theme park).”

In the “Prince of the Dark Water” attraction, a Christie DHD670-E and six Christie WU12K-M projectors enable visitors on a virtual dive to discover the ocean with larger-than-life mermaids swimming in a 360-degree dome film on a 3100-square-feet screen.

“The Curse of Salimgarh” utilizes a Christie DHD800 and seven Christie DWU675-E  projectors to turn a haunted fort named after a Mughal-era fort in Delhi under the rule of Emperor Aurangzeb into a horror ride of macabre rooms filled with eerie creatures.

Inspired by “Mr. India,” a Bollywood movie, the simulated adventurous ride on an iconic car takes visitors into the animated film to fight against the evil villain of Magambo. The simulation is powered by a Christie DHD670-E and three Christie Roadie HD+35K projectors, making it the most immersive experience in the theme park.

The “Wrath of Gods” incorporates high-end technology with Indian mythological characters, leading visitors to a room with three gigantic idols of Indian gods via a hidden door. They are then entertained by a blend of live theater with special multimedia effects using four Christie DS+10K-M and seven Christie LX1500  projectors.

“Motion Box,” an attraction due to be opened, will offer a simulation ride delivered by a Christie WU12K-M projector.

In total, Adlabs Imagica theme park deployed 40 Christie projectors. Shetty contented, “Christie’s participation in our five attractions is very important. Christie has helped us in setting up the park. Our past experience with Christie has been very good so we hope we can continue that way.”

“Working with the client from the scratch of conceptual stage to planning and execution, it took us two and a half years to see through the success of this project,” noted Rajesh Patkar, deputy general manager, Christie India. “We’d like to take this opportunity to thank Adlabs Entertainment Ltd. for the trust to appoint us as the exclusive projector supplier for the entire theme park.”

“Adlabs Imagica is not only the first of its kind theme park in India but is also the largest installation for Christie in this country, where the theme park and experiential market is set to grow exponentially,” said Lin Yu, vice president, Christie Asia Pacific. “We’re proud to contribute to the success of the theme park with our vast installation covering 4D theaters, 360-degree projection and simulated rides that are of international standards.”

Sharing his success of conceiving the first theme park in India, Shetty couldn’t contain his joy, “The idea was to set up a theme park for the public and we’ve completed it and people are enjoying it. That’s what our plan was and we’ve achieved it. We hope to attract between two and three million people in the first year.”

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