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Corporate Magic Orchestrates Real Estate Convention

PLSN Staff • Projection Connection News • March 21, 2013

LAS VEGAS – More than 3,400 independent brokers and sales agents for Prudential Real Estate gathered in Las Vegas recently for their annual sales convention. Dallas-based Corporate Magic orchestrated the event for its 12th consecutive year, this time with a production set on Celine Dion’s stage at The Colosseum at Caesar’s Palace.

More details from Corporate Magic (

LAS VEGAS – More than 3,400 independent brokers and sales agents for Prudential Real Estate gathered in Las Vegas recently for their annual sales convention set on Celine Dion’s stage at Caesar’s Palace.

For the 12th consecutive year, Dallas-based Corporate Magic orchestrated a seamless, two-day extravaganza that would celebrate, inspire and inform the company’s most important representatives.

“This year’s convention is arguably our most significant meeting in years because it’s here that our much-anticipated transition to the Berkshire Hathaway Home Services brand becomes official,” said Denise Doyle, director, Conference & Meeting Services at HSF Affiliates LLC (Prudential Real Estate’s parent company).  “Once again, Corporate Magic not only created a spectacular production, but they helped design and execute a series of events that delivered on the promise of our most important sales gathering of the year.”

The March 10-12 convention at The Colosseum at Caesar’s Palace carried the theme “Hit Play: Every Moment Matters.” With each new speaker and video production, a giant “Play” button was hit, indicating an important transition point.

“Because of the magnitude of this year’s event, Prudential Real Estate selected Celine Dion’s huge stage at Caesar’s, which provided the perfect backdrop for our speakers and video presentations,” said Meg Lohr, Corporate Magic’s international account manager.  “We were especially excited to work with Celine’s massive video screens, which enabled us to create some extraordinary visuals that our audience won’t soon forget.”

The centerpiece of The Colosseum’s stage is a 34 ft x 110 ft LED screen, rivaled only by the world’s largest LED screen hanging in Dallas Cowboys Stadium in Arlington, TX.  Underneath the giant 11mm high-resolution screen were nine LED panel screens ranging in size from 2 ft x 6 ft to 8 ft x 6 ft, also from Celine’s set.  Projection screens measuring 16 ft x 9 ft flanked each side of the giant video wall.

For an awards ceremony on Monday, winners walked across Celine’s 120-ft wide stage in regal style to be recognized.
Tuesday’s meetings started with a bang as Corporate Magic unveiled a series of one-of-a-kind candid videos using the popular “lip dub” technique.  It proved to be a fun, innovative approach to highlighting the convention and its attendees.

As the event drew to a close, attendees were treated to a 31-piece orchestra, an award-winning director, breathtaking visuals and the one-and-only Celine Dion, who performed Billy Joel’s “Lullaby (Good Night, My Angel).”

Because this year’s convention held special importance, Prudential Real Estate tasked Corporate Magic with delivering the event to the company’s entire 50,000-plus-person network.  Corporate Magic’s solution was to produce a daily “Web Blast via an interactive website, featuring HD footage of the show packaged with two actor-hosts narrating the entire two days of events.

“Our goal at Corporate Magic is not just to create a once-in-a-lifetime event that moves an audience to act, but one that resonates within the attendees long after they return home,” said Lohr.  “The web blast was a perfect vehicle to remind attendees what they learned and how they felt at the convention, and to enable a far larger part of the network to absorb the same information and connect emotionally with the presenters as if they were with us in Las Vegas.”

“As always, Corporate Magic hit it out of the park,” said Doyle.  “The ‘Hit Play’ theme was perfect, the speakers were spot-on, and the entire production on Celine’s stage was magical.”

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