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projectiondesign Powers ‘Walking on Water’ Exhibit

PLSN Staff • Projection Connection News • August 1, 2013

UNITED ARAB EMIRATES – Immersive specialist Igloo Vision was commissioned by United Arab Emirates to create a 360-degree immersive installation for the La Biennale di Venezia 2013, the 53rd annual art exhibition that incorporates F22 projectors from projectiondesign. Mounted at the New National Pavilion, Mohammed Kazem makes a visual contribution to “Walking on Water.”

More details from projectiondesign (

“Showing content of seascapes and replicating what it would be like to be lost at sea, the immersive installation uses 15 x F22 projectors at WUXGA resolution with zoom lenses and installed in portrait mode. The projectors are edge blended and integrated in a floor to ceiling 360-degree fully immersive screen using tailor made software,” says Pippa Halliday, Igloo sales director.

“The projectors were chosen because of their reliability and ability to be shown in portrait mode. They produce high-quality images with color accuracy, which was calibrated at the factory in Norway, meaning that little tweaking was necessary at the site. The projectors are tried and tested as Igloo have used projectiondesign before with great result, so we know they will perform for the duration.”

The company says each F22 single-chip DLP projector is uniquely characterized and calibrated during its manufacture. Unique optical performance values are recorded and matched to the electronics processing to secure perfect on-site calibration. With RealColor, it is possible to match any number of projectors, and ensure they all project the same primaries and grey scale, without going through a complicated process.

Maria Dahl Aagaard, product marketing manager at projectiondesign, says, “We’re delighted to see that Igloo has enabled artist Mohammed Kazem to achieve his goals in ensuring that the projectors were supportive rather than intrusive. It was important to make sure that visitors to the installation could walk in and feel as though they were part of the experience.”

The exhibit runs to Nov. 24, 2013.

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