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The October 2017 Digital Edition

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October 2017

Hurricane Harvey/NOAA Satellite Image

Hurricane Relief: How Our Industry Helps Others Weather the Storm

The worst of times can bring out the best in the human spirit. The world witnessed this with people helping people during Hurricane Harvey’s flooding in Texas and Louisiana. Before the waters subsided, Hurricane Irma pounded islands in the Caribbean, Cuba and Florida, and not long after that, Hurricane Maria pummeled Puerto Rico and the Virgin Islands. Meanwhile, major earthquakes crumbled buildings and lives in Mexico.

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Illustration by Andy Au

Thank You for Using Restraint

Sometimes, it’s the things that you don’t do that make all the difference.

I recently attended a show that was painful to watch and more difficult to experience. I couldn’t see the artists for half the show because the upstage wall was built with a tractor-trailer’s worth of LED strobes that were aimed at my face. No matter where I went in the audience, they seemed to track my eyeballs and flash open white on every downbeat.

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Hand in Hand 2017 logo

Televised Benefit Concerts for Hurricane Relief

“Hand in Hand” and “Harvey Can’t Mess with Texas” Concert Benefits Raise Millions for Hurricane Relief

“Hand In Hand: A Benefit for Hurricane Relief” was a one-hour star-studded telethon on Sept. 12 with more than 130 artists and celebrities urging donations to aid the victims of hurricanes Harvey and Irma.

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The musical by Lin-Manuel Miranda was staged at Geva Theatre Center. The morning after a power outage in Washington Heights, dawn lighting brings life to the cast of In the Heights. Photo by Goat Factory Media.

‘In the Heights,’ in Rochester, NY

Upper Manhattan is Reborn Upstate

Take a Tony Award-winning musical featuring a large cast of dancers and flamboyant choreography infused with salsa, merengue and hip-hop. Surround this cast with scenery that depicts the working storefronts of a bodega, a hair salon and a car service. Light it up with dozens of colors, patterns in motion and — in a purely 21st-century moment — the glow of smartphone screens.

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Metallica gear delivered to Antarctica

Rock-It Cargo

Everybody knows Rock-It Cargo as the leading freight forwarding and logistics services provider in concert touring. Over the last 40 years, the iconic company has joined that coveted list of corporations whose name is not only synonymous for the product it provides but works as both a verb and noun. Gotta ship something time sensitive, fragile, or out of the ordinary? Rock-It. Like the name of the Holding company that now owns them, Rock-It is and always has been, Rock Solid.

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Verite photo by Nicole Mago

Getting Visual for Vérité

Critics have had a hard time categorizing the music of Vérité, since the former Times Square Applebee’s waitress Kelsey Byrne burst onto the scene with a string of self-released YouTube hits like “Strange Enough.” Pop, indie, electro, alternative… it doesn’t matter what label anyone slaps on it, this quixotic mix of delicate, but fearless vocals, soaring melodies and synth flourishes bend and break musical barriers just as surely as it enthralls fans.

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An even wash is tough with the chimneys and overhanging structures.

Gourmet Lighting

The F Word, on Fox, Lit by Darran Webb

Although it appears to take place in a trendy, real-world restaurant, Fox’s hit food competition show, The F Word, starring celebrity chef Gordon Ramsay, is actually shot live and in real-time on a Hollywood soundstage. Its massive, four-wall set rises 28 feet above the floor and includes multiple dining alcoves, a large balcony, a semicircular bar and an open, fully functioning kitchen.

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Video was used on the main stage and side I-Mag screens at Rice Eccles Stadium in Salt Lake City. Photos by Thomas Newton

Raising the Bar

AV Partners Provide Dazzling Visuals for Young Living’s International Grand Convention

The 2017 “Fulfill Your Destiny” International Grand Convention drew enthusiastic partners involved in sales for Young Living essential oils from all over the world. This year’s International Grand Convention, held June 14-17 at the Salt Palace and Rice Eccles Stadium in Salt Lake City, Utah, got a big production assist from Pixel- FLEX subsidiary Elite Multimedia.

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MIG tied into the stadim ribbon boards to run content, tooStadium ribbon boards ran content. Photo by Jeff Monuszko

Filling AT&T Stadium with Imagery for AdvoCare’s National Success School

Multi Image Group’s Visuals Ride the Big Screens in the Home of the Cowboys

The annual AdvoCare National Success School is more than just an event; it is a destination. Held at the AT&T Stadium in Arlington, TX for the last five years — the home of the NFL’s Dallas Cowboys — the annual training and sales conference focuses on celebrating the achievements of the company’s independent distributors, while also providing education, inspiration and motivation for continued successes.

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The choreography was conceived simultaneously with the projections.

Particle Dance

Daniil Simkin’s Falls the Shadow at the Guggenheim Museum Fuses Projection and Dance

For Falls The Shadow, a dance piece created for the Guggenheim Museum’s Works & Process series and staged in the famed art repository itself, choreographer Alejandro Cerrudo and principal dancer/director Daniil Simkin teamed up with projection designer Dmitrij Simkin and costume designer Dior for an unusual convergence of fashion, technology and art. Four dancers had their movements captured by motion sensors, which generated 3D mapped visuals that were then projected back onto the floors and the ramp of the famed building.

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Nook Schoenfeld, Editor, PLSN

Ode to the Color Wheel

There used to be a time when you designed your show around two types of moving lights — hard edge and wash fixtures. I grew up in a time where the hard beams were from Vari-Lites or lekos and the wash came from pars. The only color changing we saw was from color wheels and color scrollers on conventional fixtures.

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